In 2011, the young Belgian chef, Hervé Witmeur moved to Barra Grande with his family to realize their dream of starting a new, healthy and sustainable life in Brazil. La Conzinha, a holiday pousada resort with several eco-friendly bungalows and a gastronomic restaurant, opened soon after.
Having always worked with organic ingredients in Belgium, Hervé was quick to start looking for local suppliers that would be able to provide organic ingredients for his restaurant. Finding no such farmers in Barra Grande, he finally did discover the fruit and vegetables he was looking for in Parnaiba, a small town about 60 km from Barra Grande. Still not completely satisfied with the quality of the products, Hervé started growing his own organic ingredients on a small plot next to the restaurant kitchen, which had a great impact on the success of his restaurant and complemented his healthy and sustainable way of living. Thanks to his fantastic results with the restaurant garden and the favourable Brazilian climate, Hervé decided to look into the possibility of expanding his agricultural production on a larger scale, allowing for agroforestry and permaculture land use systems.
David Saey, Hervé’s childhood friend, joined the business and is now Hervé’s partner in the La Reserva project. After several months spent looking for the ideal location, they found the perfect, certified organic land on the coastal plains of Piaui and established La Reserva.